Shum Design Portfolio

My Visually Twitter Faceoff with WPBeginner

shumdesign — Thu, 14 Jul 2011 05:53:10 +0000

One of my favorites!

Tahoe-Reno Wordcamp

shumdesign — Thu, 26 May 2011 17:01:16 +0000

Looking forward to attending the Tahoe-Reno Wordcamp!

Check it out!

This year’s Reno-Tahoe WordCamp will be held on Saturday, June 4th at the University of Nevada, Reno Joe Crowley Student Union. A series of workshops and WordPress developer sessions will be held on Sunday, June 5th at the DeLaMare Library.

Reno-Tahoe WordCamp is a two-day community conference for WordPress users, developers, designers, and marketing and advertising professionals from all around Reno, Lake Tahoe, and the surrounding area to meet, mingle, and learn about WordPress.

Tahoe-Reno Wordcamp website

If anyone wants a ride from the Bay Area let me know! It would be great to go as a group!

Harbor Bay Isle

shumdesign — Fri, 01 Oct 2010 22:29:15 +0000

Website for Harbor Bay Isle Homeowner’s Association.

Wordcamp San Francisco

shumdesign — Sat, 24 Apr 2010 17:49:42 +0000

Looking forward to attending Wordcamp in San Francisco this year on May 1, 2010. WordPress 3.0 looks like a wonderful upgrade and I am especially interested in using the custom fields feature. If you are passionate about WordPress check it out! Wordcamp San Francisco at Mission Bay Conference Center

V.S.O.Party

shumdesign — Tue, 25 Aug 2009 14:53:55 +0000

Site for a piano trio ensemble suitable for high end parties where an elegant musical atmosphere is required.

Los Angeles’ Word Camp

shumdesign — Tue, 25 Aug 2009 14:43:28 +0000

Word Camp LA will be held in a couple of weeks. For more information visit: Word Camp LA

United Way Workplace Campaign

shumdesign — Mon, 27 Jul 2009 15:00:10 +0000

2009-10 Workplace Campaign Pledge Form

I recently designed a pledge form for the upcoming United Way Workplace Campaign. After researching what the donors are interested in when they receive the form, I added copy about how their weekly contribution will help families in the Bay Area cope with the current economic crisis.

This document was the unifying piece in the campaign materials. I also designed the retractable banners, display panels, table tents, and large posters. In progress is the campaign website which will contain the campaign toolkit of useful materials including web banners and downloadable pdfs.

Web Design for ROI

shumdesign — Mon, 27 Jul 2009 13:20:48 +0000

Lance Loveday spoke at Web Design World in Seattle recently. I am interested in presenting hard numbers concerning the the role of web design. Last December, I created an HTML email which linked to a branded microsite containing success stories and a quiet request for donations. The return that year was 40% above the previous year. I went back to study the campaign from the previous year and compared it to what we did in December of 2007. I had a good amount of data but did not know how to interpret it until I read this book. I learned from Lance how important it is to have branded landing pages, simple targeted navigation and limit choices for the website visitor (in our case, the donor). Now that I have the words and strategies to explain the success to the executive team, I can also see the areas of the campaign I can improve even more, such as redesigning our form on our donation page and targeting the metrics that truly matter. This book also provides information for understanding web analytics and how they tie into business objectives. The book is well organized with color screenshots for those of us who are visual learners. The best part is now I have business language to sell the importance of what I do that adds value to online campaigns, whereas before all I had was intuition and luck.

Flash Holiday Card

shumdesign — Mon, 27 Jul 2009 08:15:08 +0000

Online giving increased by $40,000 in the month of December. Open rate clicks and google analytics statistics presented data to support the premise that this eCard influenced donors to choose United Way with small gifts and large gifts of $10K and $20K during the Holiday Season. 2007 and 2008 eCards are shown below with links to the flash animations.

Holiday eCard Campaign 2007

Holiday eCard Campaign 2008

United Way of the Bay Area

shumdesign — Mon, 27 Jul 2009 03:20:11 +0000

United Way of the Bay Area UI Design
Linda Shum
Senior Interactive Designer

United Way
of the Bay Area
(visit site)

In my role as Senior Interactive Designer at United Way of the Bay Area, I design and maintain the website. To the left is one of the redesigned home pages I created to promote United Way’s role in addressing crisis and long term recovery for communities after non-profits such as the Red Cross have moved on to other disasters in the world.

The current home page features United Way’s Road to Recovery Campaign to help Bay Area families cope with the current economic crisis.